Facing Marketing Operations, CRM & Customer Data Challenges?
Making marketing technology, data and processes work harder.
What we do
CRM Strategy, Selection & Delivery
From defining requirements and selecting the right platform to implementation and optimisation. We manage vendors, challenge assumptions and ensure technology delivers against genuine business needs — with rigorous change management throughout.
Process & Workflow Optimisation
We identify where marketing processes are creating friction, then redesign them to improve efficiency and effectiveness — from campaign execution and response handling through to lead management and scoring.
CRM Project Review & Turnaround
When a CRM project is struggling, we provide an independent assessment, identify what is going wrong and create a practical route back to delivery. We can also provide vendor dispute mediation and commercial support.
Customer Data Strategy & Governance
We help organisations build fit-for-purpose, trusted and compliant customer data models. From sourcing and enrichment to governance and ongoing maintenance, we establish the foundations for better targeting, personalisation and insight.
Marketing Automation
Make your marketing technology deliver more. We develop campaign strategies, operating frameworks and user capability that improve campaign execution and support demand generation.
Measurement, Reporting & Attribution
Turn marketing activity into meaningful business insight. We define KPIs and develop the reporting, dashboards and scorecards needed to understand performance, demonstrate value and make better decisions.
Skills & Capability Development
Identify the gaps in your Marketing Operations capability and decide what to do about them. We assess skills requirements, recommend targeted development and training, and advise on Marketing Operations team structure and recruitment.
Better processes. Better data. Better technology.
Better Customer Experiences.
The result
Fandorin gives you access to senior-level expertise without the commitment of building it all in-house.
Fandorin Marketing Services helps small and medium-sized businesses get more from their CRM, customer data and marketing technology. We work with businesses that know their customer relationships and data should be delivering more, but are struggling with issues such as fragmented data, under-used CRM systems, inefficient processes, poor reporting or technology that isn't delivering what was promised.
Led by Charles Eaton-Hennah, Fandorin brings more than 30 years' experience in CRM, Marketing Operations and customer data across retail, FMCG, automotive, travel, finance, media and membership organisations. Charles has worked as a corporate executive, agency leader, consultant and interim programme director, delivering CRM and customer data transformation for organisations including BMW, Gartner, Coca-Cola, Ford, Hewlett-Packard and the Chartered Institute of Building.
For smaller organisations, accessing this level of experience can be difficult and expensive. Fandorin provides a flexible alternative — senior expertise when you need it, without the commitment of a permanent senior hire. Whether you need help choosing or fixing a CRM, getting your customer data under control, improving marketing processes, measuring performance or simply working out what to do next, we provide practical advice and hands-on delivery.
The objective is straightforward: make your customer data more useful, your CRM more effective and your marketing more productive — turning technology and data into better customer relationships and measurable business growth.
About Fandorin
CRM and customer data expertise without the cost and complexity of building it in-house.
Let’s begin the conversation.
Not sure where to start? We’re here to help. Every business’s path is unique, and we want to ensure you find the perfect fit. Reach out with any questions, or if you're ready to dive right in, schedule a free consultation today.